About Us

What Makes Gustafson's Different?

We respect the fact you have multiple furniture stores to choose from, whether you live in Rockford, the greater northern Illinois region, or southern Wisconsin. Here are some of the factors we believe set Gustafson's Furniture and Mattress apart:


Large Selection and the Best Prices

  • Our showroom features over 100,000 square feet of home furnishings.
  • Our mattress display is the largest in the region, and we have more than 1,000 mattresses in stock. Buy today, sleep on it tonight*.
  • You get the best prices available because of the 500-store purchasing power of our buying group, Furniture First.

A Local Favorite and Family Owned

  • We're been Rockford's trusted hometown merchant for more than 90 years. Learn more about our history.
  • We've been locally owned and operated by the same family for three generations.
  • We've been the proud recipient of 1st Place in What Rocks in Rockford for the Furniture Store category for the last six years running.
  • Furniture First "Retailer of the Year" in 2015
  • We are a member of the Illinois Hires Heros Consortium
  • We have proudly been a part of the Rockford community for over 90 years, supporting a varity of community and volunteer efforts.
What Rocks Award Winner
Illinois Hires Heros Consortium Member

Get it Quick or Customize it

  • Our large warehouse offers immediate pickup and fast delivery of in-stock items.
  • Same-day delivery is available*.
  • We have in-store interior design services.

We're happy you found our website – whether you typed our web address directly or searched for "Gustafson Furniture," "furniture stores near me," "furniture stores Rockford Illinois," "discounted mattresses," or something else. We hope it spurs you to visit our showroom at 6651 E. State St. in Rockford, IL, because nothing beats actually seeing and touching furniture before you buy it. When you visit us, we'll do everything possible to live up to the motto of Martin Gustafson, who founded Gustafson's in 1928: "It's what we do for our customers that counts."

* Same day delivery is available on in stock items purchased before 2pm. Same day pickup is available on in stock items only.