Privacy-Policy
Privacy Policy
Effective Date: 01/01/2026
Gustafson’s Furniture and Mattress, Inc. ("Gustafson’s Furniture," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, interact with us in-store, communicate with us by phone, email, or SMS, or otherwise engage with our services.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Personal Information You Provide
- Name
- Email address
- Phone number
- Mailing or billing address
- Payment information (processed securely by third-party payment providers)
- Order, delivery, and purchase details
- Account or customer service communications
Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Pages viewed and time spent on our site
- Referring or exit pages
- Cookies and similar tracking technologies
SMS and Communication Data
If you opt into SMS or other messaging services, we may collect:
- Your mobile phone number
- Message content and interaction history
- Opt-in and opt-out status
2. How We Use Your Information
- Process and fulfill orders and deliveries
- Communicate with you about purchases, services, or inquiries
- Send promotional messages, sales notifications, and marketing communications (with your consent)
- Provide appointment reminders, order alerts, and customer support
- Improve our website, products, and customer experience
- Comply with legal obligations and enforce our policies
3. SMS Messaging and Consent
By providing your phone number and opting into SMS communications, you consent to receive text messages from Gustafson’s Furniture and Mattress, Inc. These may include promotional messages, order updates, delivery notifications, and customer service communications.
Message frequency may vary. Message and data rates may apply.
You may opt out at any time by replying STOP to any message. For assistance, reply HELP or visit https://www.gustafsonfurniture.com/.
Consent to receive SMS messages is not a condition of purchase.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable website functionality
- Analyze site traffic and usage trends
- Personalize content and advertising
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.
5. Sharing Your Information
We do not sell your personal information. We may share information only as necessary with:
- Service providers who assist with website hosting, payment processing, delivery services, marketing, and customer communications
- Messaging and telecommunications providers for SMS delivery
- Legal or regulatory authorities if required by law or to protect our rights
All third parties are required to protect your information and use it only for authorized purposes.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. While no system is completely secure, we work to protect your data from unauthorized access, disclosure, or misuse.
7. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.
8. Your Privacy Rights
Depending on your location, you may have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your information
- Opt out of marketing communications at any time
To exercise these rights, please contact us using the information below.
9. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website or services constitutes acceptance of those changes.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Gustafson’s Furniture and Mattress, Inc.
Phone: (815) 636-8608
Email: frontoffice@gustafsonfurniture.com