Who We Are
Rockford's Trusted Hometown Merchant
Serving Northern Illinois for 86 Years
109,000 square feet of home furnishings and mattresses.
Great Sleep For Sale!
3,000 Mattresses In The Store
Buy today...sleep on it tonight!
Our 500 store buying power saves you money!!!
We are the Proud Recipient of the Retailer of the Year Award!
Left to right, Bill Hartman President of Furniture First Buying Cooperative, David Gustafson Vice President of Advertising, Krista
Patrick Assistant Furniture Buyer, center Trina Gustafson CFO accepting
the award, Christopher Gustafson Vice President of Operations, Dale
Gustafson CEO, and Mitchell Johnson Store Manager and Mattress Buyer.