Who We Are
Rockford's Trusted Hometown Merchant
Serving Northern Illinois for 89 Years
We display over 200,000 square feet of home furnishings and mattresses.
Shop at either of our Rockford locations!
6651 East State St. or 808 West Riverside Blvd.
Great Sleep For Sale!
Buy today... sleep on it tonight!
Our 500 store buying power saves you money!!!
We are the Proud Recipient of the Retailer of the Year Award!Read More
Left to right, Bill Hartman President of Furniture First Buying Cooperative, David Gustafson Vice President of Advertising, Krista
Patrick Assistant Furniture Buyer, center Trina Gustafson CFO accepting
the award, Christopher Gustafson Vice President of Operations, Dale
Gustafson CEO, and Mitchell Johnson Store Manager and Mattress Buyer.