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About Furniture First

About Furniture First

Furniture First is a purchasing cooperative made up of retail furniture dealers. Our members are locally-owned businesses across the United States. We work together to leverage our purchasing power with leading furniture manufacturers. Because we work together, we can bring great values in high-quality home furnishings to our communities.

About Our Members

Our members live in the communities they serve and they have a great understanding of their customer's needs and values. Our average member store has been in business for over 40 years and is family-owned and operated. Our members pride themselves on being good citizens and doing business in an ethical manner.

Serving Our Customers

The mission of FurnitureFirst.com is to provide interior design resources and educational information about home furnishings to the public. FurnitureFirst.com helps the public find quality home furnishings by referring them to their local Furniture First retailers.

Our History

Furniture First was founded in 1994 by a small group of independent furniture retailers who joined together to better compete with national furniture chains. Through collective buying power and the sharing of best business practices, Furniture First members have thrived in increasingly competitive markets. Today our 172 members represent over 350 retail locations nationwide and collectively generate over one billion dollars in retail volume.

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Locations & Directions

Gustafson's Furniture

808 West Riverside Blvd.
Rockford, IL 61103

Hours:  Mon - Thurs 10a - 7p 
Fri 10a - 8p
Sat 10a - 7p | Sun 12p - 5p


Gustafson's Furniture

6651 East State St.
Rockford, IL 61108

Hours: Mon -  Fri 10a - 8p
Sat 10a - 7p | Sun 12p - 5p


Phone: 815-636-8608

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Furniture First

Gustafson's Furniture features a large selection of quality living room, bedroom, dining room, home office, and entertainment furniture as well as mattresses, home decor and accessories. Gustafson's Furniture has two store locations in Rockford, IL. Gustafson's Furniture serves the surrounding areas of Northwest Chicago, Greater Rockford Area, Chicago, Southern Wisconsin, Northern Illinois, and more. If you’re looking for the perfect furniture to suit your needs as well as your lifestyle, stop by Gustafson's Furniture in Rockford, IL today!